That said, you don’t just want to add a bunch of random internal links. Yes, random internal linking is probably better than no internal linking at all. Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about. And if your page is high-quality, you’ll naturally rank for that keyword… and lots of others. If you’re not able to start your title tag off with a keyword, no biggie.

• For example, the SEO for beginners course, the WordPress for beginners course and a course on structured data.
• Getting your site indexed by Google is basic SEO; it helps Google crawl your site and identify key pages.
• Perhaps they noticed some of their articles ranked for certain keywords and were bringing in search traffic, so they decided to focus only on SEO.
• There’s a ton of information out there, and search engine algorithms are constantly changing.

This example excludes all search engines from indexing the page and from following any on-page links. If you want to exclude multiple crawlers, like googlebot and bing for example, it’s okay to use multiple robot exclusion tags. Non-text media forms (images, BHS Links video, GIFs, etc.) should not be used to display text that you wish to be indexed. While search engines are getting better at recognizing images, there’s no guarantee they will be able to read and understand it just yet. It’s always best to add text within the markup of your webpage.

However, SEO in 2025 isn’t the same as it was five years ago, and staying current is essential for an effective strategy. Voice search, mobile-first indexing, and AI-driven results all influence what SEO is and how it works now. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

What Are SEO Best Practices?

Image SEO is the process of optimizing images on your website to make them appear more prominently in search results and enhance your overall SEO performance. Use Semrush’s Link Building Tool to start building quality backlinks. Other off-page tactics like social media management, online reputation management, and email marketing can indirectly benefit your SEO by driving brand awareness and engagement.

Exploring the Key Benefits of SEO

If you’re still unsure about how to create an SEO strategy that delivers results, drive more organic traffic to your website with help from SEO.com. We’re digital marketing experts with over 27 years of experience crafting successful SEO strategies for clients. Search engine optimization (SEO) lets prospects find your products or services online. You might have a well-designed website with excellent content, but if it lacks SEO, people will struggle to find it on search engines. Robust topic clusters position you as an authority on particular subjects and create internal linking opportunities—both of which boost SEO performance. Add relevant internal links to your existing content, and generate a list of topics for future content that build upon existing clusters or form new ones.

SEO works by optimizing a website’s content, conducting keyword research, and earning inbound links to increase that content’s ranking and the website’s visibility. While you can generally see results take effect on the SERP once the webpage has been crawled and indexed by a search engine, SEO efforts can take months to fully materialize. In reality, there are a ton of ways to improve the SEO of your site pages.

Plus, Google has increasingly been making the SERP more visual. To drive organic traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic. SEO works by creating high-quality, relevant content with good UX about things people search for, and then proving to Google it deserves to rank. For example, if you sell coffee, SEO can help your website show up on the first page of Google when people search for “buy coffee”. Higher rankings lead to more clicks to your website, and that means more potential customers for your business.

Black Hat Vs White Hat SEO Definition

The quality source of the links you get matters, but so does the place they’re linking to. If you’re trying to get links to this page, for example, you want to get links from landing pages or conversion-related sources. What you often find is people linking to pages or posts on your site. If possible, you want to make sure the right sources are linking to the right pages. Anchor text refers to the words hyperlinked in your guest post. The goal is for the text to appear as natural as possible in the article and be relevant to what the article is actually about.