That’s why all our proposals are custom to everyone we work with! There is no one-size-fits-all SEO template or SEO package that will deliver the best results for you. Every business is different, and every SEO plan should be different too.

• While meta descriptions don’t directly affect rankings, they can influence click-through rates.
• Discover who your online competitors are, and engineer the most successful elements of these tactics into your SEO strategy.
• There are three main components of SEO – technical, on-site and off-site optimization.
• Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.
• In other words, they publish a piece of content… and hope that people share it.

What is White Hat SEO?

Using the right image file format can help you get a better image quality and reduce the file size. Big image files are one of the most common factors that cause slow page loading. You’ll find more useful information on this topic in a great guide on analyzing third-party performance by Kinsta. The Accelerated Mobile Pages technology allows faster content distribution on mobile devices. In practice, it means the content is served in a simpler, SEO Anomaly stripped-down version of your page on smartphones. If your hosting has a poor server response time, there’s little you can do with any further optimization.

Even companies that operate globally can benefit from local SEO. That’s because local listings, like a Google Business Profile with photos, reviews, and address information, build trust and authority by demonstrating that you’re a real company. Build a fast-loading, fast-to-respond website by following best practices like compressing images, minifying code, enabling browser caching, and using a Content Delivery Network (CDN).

These bits of information can help you formulate your own link-earning strategy. A good place to start with link building is to find out who already links to you. This can help inform your decisions down the road, and give you a relative sense of strength. Google and other search engines can often understand your site better when it’s properly organized with a good URL structure. Content freshness, in different forms, is an actual Google ranking factor. Don’t let your content go stale, and make sure to update your content regularly to keep it relevant.

SEO Performance Monitoring

If you’re using shady tactics, all your work may go to waste if Google’s latest algorithm update changes things. But if you apply SEO best practices and consistently test, you can be prepared for when the winds change. SEO is about determining what works for your site in your industry based on your unique landscape. If something feels off – like buying or selling links – it will probably burn you and torpedo your chances in search. Like building 10 sites and interlinking them to make Google think your crappy bitcoin sites are legit. Voice search optimization is not a must-have right now, but voice search optimizations make sense for Google in general and may give you a leg up in the future.

That’s why it is essential to pay close attention to Google’s ranking factors. These factors are constantly evolving along with Google’s search algorithms. They help deliver the most relevant content for a better user experience. There are also many keyword research tools (some free and some paid) that claim to take the effort out of this process. You can also use Moz.com’s incredibly useful keyword research tools – they’re the industry leader, but they come at a somewhat higher price. Search engine optimization is a way to make websites easier to find on search engine result pages (SERPs).